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Building Your Fitness Business

Learn Invaluable Business Skills for Personal Trainers with a CPD Accreditation. This is an online e-learning course that is endorsed by CIMSPA.

20 Years of Research-Led ExpertiseProven methods built on two decades of real-world research and application.
Expert-Built Courses That Help You Stand OutIn-house developed CPD designed to elevate your skills and set you apart.
Custom Learning Platform Designed for Effortless LearningA streamlined platform that makes learning simple, flexible, and accessible.
Flexible Online Learning Around YouStudy on your schedule and grow your expertise while expanding your client base.

Develop The Skills To Take Your Business To The Next Level

Building Your Fitness Business

In order to become a successful fitness professional you not only need knowledge and skills relating to exercise, nutrition and behaviour change, but also business and marketing. No matter how knowledgeable and competent you are, you are unlikely to be successful if potential clients are unaware of your business or the services you offer.

Whether you are a Personal Trainer, Group Exercise Instructor or Pilates Instructor, this course will provide you with the skills and knowledge you need to build a business and market yourself to be successful.

I have started to earn more because I can offer more to my clients and I am getting more referrals.

- Biomechanics Learner L.B.

Elevate & Grow Your Fitness Business

About This Course

This highly engaging course will enable you to leap from being a qualified personal trainer to a successful fitness professional with a profitable business as a real entrepreneur. Learn how to use promotional tools to your advantage and gain and retain clients using effective sales techniques, as well as advice on key business administration regarding tax and data protection requirements.

Learning Format

Interactive online e-learning with quizzes, videos, and downloadable resources. This course is entirely online meaning you have the flexibility to learn anywhere, anytime.

Assessment Format

There is no assessment for this course.

Entry Requirements

There are no entry requirements for this course.

Our Custom Learning Platform

Purpose-Built to Make Learning Simple

Our LMS is custom built from the ground up with students in mind.  Intuitive, streamlined, and designed to remove friction from the learning process. With integrated support, multiple learning resources, and a clean, easy-to-navigate experience, it creates a relaxed environment where you can focus fully on mastering the material.

The result? A platform that allows our expert-written, in-house courses to truly shine, and helps you get the most from every module.

Learn Important Business Skills To Increase Your Impact

Course Content

This highly engaging course will enable you to leap from being a qualified personal trainer to a successful fitness professional with a profitable business as a real entrepreneur. Learn how to use promotional tools to your advantage and gain and retain clients using effective sales techniques, as well as advice on key business administration regarding tax and data protection requirements.

Business Planning

In this section, we look at how to do a SWOT and PEST analysis, as well as market research to provide the information you need to plan your business and for product development.

Marketing

In this section, you’ll learn about the marketing funnel, as well as offline and online marketing approaches, with specific techniques you can use immediately.

Sales

Sales skills are crucial to success as a personal trainer. This section covers the ‘principles of persuasion’ as well as strategies to handle common objections from potential clients.

Running Your Business

As your client base expands you need to develop systems and processes to enable things to run smoothly and for your business to grow in a sustainable way. This final section provides the resources to help you do that.

Learn More About This Course

Frequently Asked Questions

  • How will this course help me start a fitness business?
    This course addresses one of the key skills for fitness and wellbeing professionals, particularly those who are looking to establish their own business. The course looks at various different business elements to equip you with the skills and knowledge to get started on your own.
    • Planning your fitness business
    • Marketing & building a brand
    • Selling your service
    • Managing your business and clients
    How do I know you’re the best training provider for my course?
    • We have over 20 years of experience in the fitness industry
    • We were winners of the ukactive's Training Provider of the Year in 2016 & 2017
    • We are ISO 9001:2015 registered by the British Standards Institute
    • We offer you affordable and flexible payment options
    • Our flexible training format allows you to train at your own pace and in your own time
    • You will receive unlimited support throughout your training
    • Our team of experienced and highly qualified tutors make your training rewarding and fun
  • How do I know you’re the best training provider for my course?
    • We have over 20 years of experience in the fitness industry
    • We were winners of the ukactive's Training Provider of the Year in 2016 & 2017
    • We are ISO 9001:2015 registered by the British Standards Institute
    • We offer you affordable and flexible payment options
    • Our flexible training format allows you to train at your own pace and in your own time
    • You will receive unlimited support throughout your training
    • Our team of experienced and highly qualified tutors make your training rewarding and fun
  • What is CIMSPA?
    CIMSPA (the Chartered Institute for the Management of Sport and Physical Activity) is the professional organisation that provides development, leadership, support and empowerment for professionals working in sport and physical activity. Their goal is to create a standardised industry that everyone, from apprentices to CEOs, are confident in and proud to be part of. Some quick key facts are:
    • Backed by Sport England and DCMS (Department for Culture, Media and Sport) to lead developments in the sports and physical activity sector's workforce.
    • Set a rigorous system for standardising all sport and exercise professionals, assessments and awarding and validating qualifications.
    • Has membership options for everyone working in, or interested in working in, the sport and physical activity world.
    • CIMSPA already provides a route to chartered status for those working in leisure operations, and is developing similar routes for the whole of the sector.
    For more information go to www.cimspa.co.uk.
  • Is there a deadline to complete my training?
    Once you have enrolled on one of our courses, you will find that each individual training module within your programme has a recommended time frame for completion. These time frames have been developed to encourage you to succeed and ensure you become qualified. The overall deadline to complete your course will be dependent on the courses you have purchased. Please refer to your enrolment form and the terms and conditions to see the relevant deadlines.
  • How long will the course take? How many hours should I study for per week?
    The course length will depend on the time you can dedicate to your study. The more time available, the quicker you are likely to complete your course. Our courses have been designed to study both part-time and full-time for all our students, therefore the best way to work out how much time you need to study is to work out how many hours a week you can dedicate. If you still need more support, please contact our Learners Support on 020 3841 6151